Reading Logs - Yes or No?

From page 141:  "The reality is that you can never mandate or monitor how much reading your students are doing at home.  ...Logs are a reward for students who have strong home support for reading, but a punishment for those who don't...  The students thought it was a pain to maintain, it was a sign that I did not trust they were reading when they said they were....Students are accomplished readers when they are able to express their feelings about the books they have read, not to point to the number of hours they have spent "doing time" with a book."

Ms. Miller says that students should be given time in the day to read, and should be encouraged to read books that they will want to read at home - not have to.  She also gives her class an assigned number of books to read each year (40 for her 6th grade class) in varying genres.

I am sure we've all had challenges with reading logs.  What are ways we can promote and verify reading without assigning reading logs?